How true is that? I am a very simple cook, but some people still look at me like I'm Gandalf when I've produced a cake, a pot of mulled cider, hell, even whipped cream from scratch. I mean it... some people don't know how to make whipped cream. I guess it's like any other craft... people are willing to pay insane amounts of money to get a custom made gift basket, wreath, floral centerpiece, or other items that are easy and cheap to make with a little knowledge, practice and the right materials. I shouldn't be surprised that they would also find it impossible to make a muffin, a pie crust, or a cheesecake themselves. Or pay overinflated prices to take some of the labor/guesswork out of it... take a look at Stash Tea Company's selection of scone, cake and bread mixes. Floors me. ← Whipped cream?? really? what do they use instead??