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Coca-Cola's beer-tasting, low-alcohol drink

beans

By beans
in Beer & Cider

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beans

beans

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Which forum? Beer? Soft Drinks? In the News? Japan? Well, move as needed, but here's a Kyodo news story right here.

Coca-Cola apparently wants to make up for flagging consumption of soft drinks by diversifying into the low-alcohol beverage market with a malt beverage containing less than 1% alcohol, they said.

Call me crazy, but these things never seem to taste very good. :huh:

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Andrew Fenton

Andrew Fenton

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Is this "malt beverage" as in lite beer, or "malt beverage" as in those Smirnoff Ice things? If the latter, it could taste okay, I guess. But 1% alcohol is kind of weird: why even bother making it alcoholic at all?

Edit: Crud. Posted without seeing that there was a link, which answers those questions. But I do like the name of the other "beer-tasting" beverage: "Barbi Can." Perfect for appealing to the under-12 market; I applaud their foresight.

Edited by Andrew Fenton (log)
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