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Coca-Cola's beer-tasting, low-alcohol drink

beans

By beans
in Beer & Cider

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beans

beans

Posted
Posted

Which forum? Beer? Soft Drinks? In the News? Japan? Well, move as needed, but here's a Kyodo news story right here.

Coca-Cola apparently wants to make up for flagging consumption of soft drinks by diversifying into the low-alcohol beverage market with a malt beverage containing less than 1% alcohol, they said.

Call me crazy, but these things never seem to taste very good. :huh:

Andrew Fenton

Andrew Fenton

Posted
Posted (edited)

Is this "malt beverage" as in lite beer, or "malt beverage" as in those Smirnoff Ice things? If the latter, it could taste okay, I guess. But 1% alcohol is kind of weird: why even bother making it alcoholic at all?

Edit: Crud. Posted without seeing that there was a link, which answers those questions. But I do like the name of the other "beer-tasting" beverage: "Barbi Can." Perfect for appealing to the under-12 market; I applaud their foresight.

Edited by Andrew Fenton (log)
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