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US to allow health claims


Rail Paul

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The NY Times reports that winemakers will be allowed to put specific health claims on wine bottles if the claims are highly detailed and appropriately qualified, or if they direct consumers where to find health related information.

The article, by Floyd Norris with Amanda Hesser, notes that some of the details might not please the industry, such as very specific statements that moderate wine drinking might have limited, if any, benefit for most persons.

The current warnings about drinking during pregnancy and operating machinery would remain. Several quoted persons believe the greater result will be in targeted print advertising where space can be devoted to specialized disclosures.

Wine Labels

Edited by Rail Paul (log)

Apparently it's easier still to dictate the conversation and in effect, kill the conversation.

rancho gordo

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