taste buds get acclimated to salt levels.
this is my theory and Im the Index in a study of One.
commercial levels of salt are relatively high
compared w salt levels of ' home cooking ' from fresh.
try a reduced salt ' chip' and a regular chip.
if the regular chip reduced its salt content , no one would buy it.
Tj's has reduced salt vegetable chips. they are quite good.
but they don't compare to the higher lever salted chips.
that's why 95 % ( estate ) if chips are very salty .
economics of precessed salt.
you get used to thelevls of salt in processed food
and are disappointed when you don't get that ' zing '
