On 2/6/2016 at 7:56 PM, heidih said:As to a Blue Apron model- the folks I know using it or contemplating it have no interest in learning how to cook and that whole back story thing would be of little interest. They are educated professionals with no free time. . They are looking for nutritious fresh meals they can assemble after work, kid activities and the like.
Also like with plated dot com. In fact, their Chicago Tribune-sponsored promotion (I'm not going to post that here) places all their emphasis on busy young folks (the underlying suggestion is professional-types) using as the lede-in blurb that you are running late midweek, you pop into the supermarket and grab stuff and then botch dinner with a burnt and tasteless meal. Hey, leave it to them to deliver to you (for a price, of course) preplanned wunnerful meals crafted by chefs etc which you assemble and cook easy-peasy following the instructions. And so on. Much like Blue Apron. On plated dot com's website they have a picture of "Our Team" in which out of 88 folks pictured on that page to me maybe a handful are over the age of 40 and those are all high-level people (and maybe the co-founder). I would peg most of them to be mid-20's to early-30's.
