LOL, if anyone is still reading this, I am the sister-in-law! I only just got to read the article. Mamster's two principles are exactly the two principles that Tupperware Modular Mates uses! Nothing round cuz it wastes space, and nothing stays in the original packaging unless said packaging works better. Well, there are actually round Mod Mates for those who want them -- but mostly we just use the round Spaghetti Dispenser and that's it. Modulars also come in different shapes so that you can get ovals for pourable goods and large squares or rectangles for scoopable items. Tupperware is now pulling out of Target; it was announced June 17. But we do have mall kiosks/Showcases, as well as websites. The party is alive and well! We use the mall kiosks to get leads -- find people who like Tupperware, and get them to have parties. Tupperware does sell container labels, pre-printed with the most common dry goods people are storing -- from flour and sugar to snack mix, pretzels, and chocolate chips. And tea bags and such too! Yes, Rubbermaid is cheaper -- but Tupperware has a lifetime guarantee. If your grandma's Tupperware bowl from 1957 is broken, cracked, chipping, or peeling, you can take it to any Tupperware consultant (no receipt needed) to get a new bowl or credit towards a purchase. Same goes for the stuff you buy now. Great article!