i'm assuming at least some of these places offer the option of having the kitchen make your steak. if that's the case, what's the big deal? i can see the draw for some of going up with a group of friends and throwing meat on a fire. afterall, it's a bonding experience. seems like it's not only like korean bbqs, but also like those mongolian grill places, where you pick all of the ingredients and have some guy throw cook it. and, of course, it's not that far from the good ol' salad bar. time will tell if they're successful, and by extension, if there's a market for them. but clearly everyone has the choice of going or not going.