I think because some people try to get more than they give. They use what thedy do to define themselves. And what they (and others) say about what they do to tell themselves bedtime stories. Waking up, it's still just food. But also, it's food . Essential. What our skin and bones are made of. A Zen Teacher, Anzan Hoshin roshi said, "Cooking is the art which becomes your audience. They don't look at it and just walk away. It becomes their bodies and minds." But he meant "art" as something done as fully as one can.