In my humble opinion, the first step in the rebuilding process is to determine what clientele you are trying to serve. Is it college kids, locals, tourists, or a combination. I believe each would dictate a different approach and pricing strategy. If its locals you are after, stick to the traditionals and do them well. Being in NY, it would seem Buffalo Hot Wings would be a necessity. Thick, rich soups and stews (maybe served in a "bread bowl") are also very popular. Seafood Fritters, breaded mushrooms, fried chicken etc. are all good. Don't forget cold sandwiches. Grilled chicken breast with lettuce, tomato, avocado and mayo served on a grilled baguette with a good salad is a great combo. If you are doing burgers, enhance their flavor with a little ground sirloin and you will become "known for your great burgers". A great salad costs little more than a mediocre salad but will bring many kudo's especially from the women. If you want to attract the college kids, follow the latest trends and serve them. Another good draw with the college crowd is to offer a "free if you can eat it all" type product. For example, a B & G in Texas offers a giant hamburger (maybe 3 pounds or more?) that is free if you can eat it all, or you pay full price. Needless to say, very few can eat it all, but it is a great draw gimmick.