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Bill Poster

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Posts posted by Bill Poster

  1. You're right about the balancing act. I've seen $8 million wasted on bad advertising(vodka brand), generating little long term brand awareness

    But image building through on trade distribution is a better way to brand awareness.

    It is essential to have a budget to pay a good sales guy to introduce your brand to the bar managers and distributors straight away(even just for the first 6 months)

  2. The latter.. It was a while ago, i think he met the boss at an industry do and put a proposal to her. Half the going rate, and he's v. good

    I hope they can make a success of it; the UK market is extremely tough at the moment tho.

  3. Finally got to try this last night.

    First impressions were so-so; nice coconut flavour, not overpowering but it had a slightly sour cream taste, but this could be down to being old stock, as it had been sitting around(unopened though).

    This could be good but it needs re blending. It is too thin( like milk). Needs to be thicker. And hopefully not sour!

    My friend submitted a proposal to do marketing and sales. The quote was very good and it was turned down. I don't think this will be around too long

  4. Looking forward to this last night. We were doing a tasting at a bar in London(vodka/rum).This was bottled in the netherlands and distilled in the UK (i think this correct but I'd had a few). The bottle strength was only 37.5%.

    I feel bad for saying this, but it was awful :sad:

  5. This rum caught my eye. It was launched 2 yrs ago.

    With a bottle design not unlike a premium vodka(but with a palm tree), this one also boasts of being produced using the first pressing of the cane(with no water added during crushing).

    Interestingly, it is aged for 5 yrs in 100 litre ceramic flagons.

  6. I imagine it will be around 20 sterling to the on trade over here. As cane rums go, I noticed some good comments about Flor de cana rums. Don't think they are readily available here in the uk. They look to be aiming at Havana club, judging by the range(nice packaging). Has anyone tried these?

  7. Would like to know the origins of the rum.. does'nt say exactly. Looks well presented, though maybe the bottle looks a little too much like cava ..

    According to a friend in the industry, its been around for a little while and had a mixed reaction; bit of a marmite product. he still has a bottle of it in his office so I look forward to trying it.

  8. Well I'm glad I'm not the only one... I don't want to name the company but they begin with S and are 1 of only two working distillers on an ex british island.. (your time starts now!)

    I have'nt given up on this idea, I suppose one way is buy the raw spirit and reblend it in the uk under a different name which defeats the object of building an existing brand with an interesting background. Or import good quality molasses from say, guyana and find a distiller who is willing to take a chance.

  9. Thats why I am interested in 10cane rum. Their website suggests it makes a good cuba libre... I guess they did plenty of research but I feel the french guy who came up with the idea thinks cane is superior to molasses end of. I want to see how this will fit in at the top london bars

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