He didn't open a restaurant. He stared on a "reality TV" show. The restaurant was a by product of the show. The dog wagged the tail. Understand what you're saying, but someone, in theory, poured 3 million or so into the place. What's the story on the money guy? What's his track record? Jeffery Chodorow has multiple places - Asia de Cuba, The resto at the Hudson, The resto at Clift in SF, China Grills, Mix (co owned with Alain Ducasse), Red Square in Miami, Vegas, (NY?)etc