A little bleach goes a long way. Didn't smell of cleaners. No smell but nice fresh air. The seafood counter was very busy they whole time we were there (mid-afternoon on a Friday), so they obviously have high turnover - another good point. I just got a PM from Rachel asking me to respond to this. When I made my comment, now nearly six months ago, it was made fairly late at night and so it would be safe to say that I had consumed a fair amount of beer. However, after reviewing the thread, I'll stand by my comment. If you go into a fish store and there is no smell of fish, something is wrong. At least to my mind. The place should not smell like a well-aged lobster bait barrel, but there should be that faint smell of good fresh fish. Good fresh fish smells good. If the fish has no smell, something is wrong. It may be your nose - or it may be the fish. ← My $.02 . . . there is a difference between the smell of "fish", and the smell of "fresh, iced, seafood". . . I have been in fishmarkets where there was the smell of fish. I walked out. My favorite fishmarket has the faintest smell of "fresh, iced, seafood". If I were blindfolded - I think ( but I'm not sure ) that I would know if I were there. To be fair, that ( my favorite ) market, is Santa Monica Seafood in Newport Beach. I don't smell any bleach.