We all end up competing with the chains/casinos. What I might suggest is to continue to do what it is that has been successfull for you so far. Customer loyalty is the key. Also, identify your key employees, and pay them 10/hr or even 11 if you offer no other benefits. The casinos will draw many applicants and their turnover will also be high, so you'll see people flooding the area looking for work either because they didn't get in, or they did and didn't like it, or whatever. Just continue to do what made you successful, except make it better. Good luck!