I'm sure many folks here have read Eric Schlosser's "Fast Food Nation" (if not, I highly recommend it). Of the many disturbing aspects of that book, one of the most disturbing is the explanation of the various ways in which fast food chains capture their next generation of loyal customers. All of the happy meal toys and playscapes and other crap create all of these happy mental associations with eating fast food, which will last for the rest of their lives. Try taking a 5 year old to a local burger joint when he finds out that he doesn't get a toy with his meal! And now they've developed this new concept of the "big kids meal", a la McD's "Power Kids Meal", which is essentially foisting what used to be considered an adult-size burger and fries on pre-teens. My 5 year-old nephew's favorite fast food now is KFC, because their kids meal comes in a "laptop", which is a laptop-shaped cardboard box with a toy and games and puzzles printed on it. His parents brought one with them for him to eat the last time we went out to Chinese food. All I remember about the food is that it had a roll of fruit leather in it. I don't think that there are any easy answers to the conundrum of how to get your kids to be more adventurous eaters. For me, I was a pretty unadventurous eater until I was in college. Moving to San Francisco in my mid-20s jump-started a whole new series of food adventures. I won't claim to have a "highly-developed palate", but I've certainly gone way past my parents in terms of what I enjoy eating. Certainly geography is destiny in some ways, too, or at least it used to be. Growing up in Texas, I never had the opportunity to try many ethnic foods, or many types of fresh seafood. But I ate plenty of Mexican food! I think a lot of that has changed in the last 10-20 years with many more types of food being available year-round and nationwide. So paradoxically, while many Americans are eating more generically than ever, I think that the opportunities exist for people to eat more eclectically than ever. It's just a matter of taking advantage of the opportunities. (I suppose this is much more true in the cities and on the coasts than in rural areas and the midwest).