Starr African Rum

[joynme]

I saw this article in the Wall Street Journal this weekend about a premium rum from the African island paradise of Mauritius. What is it about island paradises (including Australia) and rum?

Yo, Ho, Ho and a Fancy New Bottle

Of 'Superpremium' Rum

By VANESSA O'CONNELL

Staff Reporter of THE WALL STREET JOURNAL

December 27, 2005; Page A13

I've included the link below. Unfortunately you have to have a subscription in order to access it. Maybe you can google the reporter's name or article's title and access it in another way. At any rate, here's a 100 word clip of the beginning of the article.

"An episode ... of "The O.C." showed . . . characters...in a bar talking business. Mr. Gallagher offers Mr. Dale some Starr African Rum. "Starr?'' he suggests. Mr. Dale's character is willing, if a little surprised. "I never took you for a rum man," he says.

The last 10 years have seen vodka, bourbon and tequila claim their places as "superpremium" liquors, selling in chic nightspots, packaged in ornate or arty bottles, with elaborate backstories about their origins.

Rums reach for club chic with new brands including 10Cane, Premiere Canne, Starr and Oronoco.

Now, rum is bellying up to the bar for its turn"

http://online.wsj.com/article/SB1135639000...ON=wsjie/6month

Not being a rum drinker of any consequence, I do like the bottle! And I love the names of the cocktails.

http://polishedpalate.com/ images/african-rum.jpg

And the pulsing rhythm of the Starr website might be a good catalyst:

http://www.africanrum.com/

Please be advised that the article itself is quite interesting. Along with not being a rum drinker of any consequence, I am also not a proficient write of abstracts.

It also looks like it was featured at RumFest.

Joy Lewis

[joynme]

OK

I searched the article myself and here's another link with what appears to be the same article that I posted from the WSJ (and does not require you to be a subscriber to read the article):

http://www.post-gazette.com/pg/05361/628542.stm

I also noticed when searching for Starr on this Ministry of Rum forum, there is a recipe for Adult Film Starr which I think was offered at the Rum Fest last year.

Joy Lewis

Edited January 5, 2006 by joynme (log)

[Bill Poster]

There is a lot of over-marketing with ultra premium spirits..it interests me as i used to work in the industry..but i just hate to see it happen to rum. It will lift the image of rum to a certain extent, but don't be fooled by the hype when choosing what to drink.

How much was invested in 10 Cane? It may do well on-trade but is it any better than other much cheaper alternatives??

Edited January 6, 2006 by Bill Poster (log)