Wine Tasting: Expectations Influence Sense Of Taste

[Don Giovanni]

Wine Tasting: Expectations Influence Sense Of Taste

this is why I am for double blind tasting of all wines...then and only then would I think about getting my wines scored...

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Wine tastes different to those who are given information on the product before a wine tasting, tests where the test people received information on the wine before and after the tasting have shown.

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The researchers feel their initial hypothesis has been confirmed and conclude that the opinions of wine critics do have an impact on a wine drinker’s sense of taste. Surprisingly, the subjects did not change their opinion if they received the information after tasting. “People therefore were not simply trying to show themselves in a good light; the information really did alter their sense of taste”, says Siegrist.