King Arthur Speaks

[srhcb]

King Arthur Flour has long offered recipes and food writing in their catalogs, cook books, and newsletters. Now they have announced a new magazine, The Bakers Companion

Ventures like this are often viewed as nothing more than advertising, and many fail, but King Arthur Flour has as much credibility as any company in the food business.

SB (as a long time customer, hopes for a comp copy )

Edited March 22, 2007 by srhcb (log)

[Marlene]

I placed an order with King Arthur earlier today so I should get a copy. I need another food magazine to read. What else would I read on airplanes these days?

[Fat Guy]

King Arthur Flour has as much credibility as any company in the food business.

←

Indeed, last year (or was it the year before), The King Arthur Flour Baker's Companion was named Cookbook of the Year by the James Beard Foundation.

[Chris Amirault]

I've got my doubts: The Baker's Companion presents 14 grilling recipes? Wha?

[DesertCulinary]

This is their 3rd (I believe) issue of the magazine - I was a little disappoint in the first couple that I got as there were quite a few repeats of recipes from their books.

[Chris Amirault]

Well, isn't that interesting?

Really, the website seems to me like a mechanism for moving the merch, not for disseminating profundities about baking.

I smell a plan modeled on the Cooks Illustrated "empire."

[srhcb]

I've got my doubts: The Baker's Companion presents 14 grilling recipes? Wha?

←

Now, we know man does not live on bread alone, even if he works for King Arthur!

SB

[Marlene]

I've got my doubts: The Baker's Companion presents 14 grilling recipes? Wha?

←

where do you get that? I'm looking at the book and (of course I could be blind at this time of night) but I'm not seeing grilling recipes. Unless they are for grilled breads, which would of course be entirely acceptable.

Not that there's anything wrong with Cooks Illustrated's method's either. While I often disagree with them, I've found a lot of their issues and the one cookbook of theirs that I have very helpful.

I'll reserve my own judgement till I see a copy of this new magazine.

Edited March 22, 2007 by Marlene (log)

[srhcb]

Well, isn't that interesting?

Really, the website seems to me like a mechanism for moving the merch, not for disseminating profundities about baking.

I smell a plan modeled on the Cooks Illustrated "empire."

←

I don't know.

King Arthur doesn't sell a lot of grilling supplies do they?

SB

[Chris Amirault]

That grilling lead suggests confusion. The website's triple play in re baking pans suggests the real motive here.

[Marlene]

Ah, I have it now. The lead on the magazine, rather than the book. Still the magazine seems to be talking about grilled breads, like pizza, which is something several members have suggested they have trouble with. Again. I'll reserve judgement. Yeah, they probably want to sell merchandise, but I don't hold that against them.

[srhcb]

That grilling lead suggests confusion. The website's triple play in re baking pans suggests the real motive here.

←

A company wanting its customers to buy its products isn't so much ulterior motive as obvious mission?

SB