Here to f/u on my most recent effort and answer some of your questions. Also thanks to all who weighed in with feedback and tips.
 
	My two sad attempts which both involved grass fed ribs - the ribs themselves were smaller than what I normally used to buy, the marbling was not great. I did not purchase grass fed for any particular reason related to virtue or preference but rather because they were on special at Whole Foods; I bought some for immediate use and froze the other half which ended up being my second attempt.
 
	 
 
	Fast forward to a couple of days ago - I began attempt 3 before I start receiving comments here, and then adapted and shifted as the comments started rolling in. Over all, the finished product was a huge improvement. Changes or specifications that I think made a big difference:
 
	I used larger (or what I would call "regular sized") conventional / not grass fed ribs. They had good color and marbling.
 
	Starting out, I abandoned all recipes and just went with muscle memory on how I would start a beef bourguignon.  Brown the meat, take it out, saute the diced veg, add some tomato paste and flour, deglaze with wine, etc.
 
	- I browned them for longer than I had in the first two batches. I let them get to a deep, evenly browned crust on all sides.
 
	- I used diced onion and garlic, but large pieces of carrot as intended to remove those towards the end anyway and add "fresh" carrots for the last bit.
 
	- I used a better quality wine - we're not talking expensive by any means, but better than I'd used previously. A cab.
 
	- I used a higher quality beef stock. Store bought, but I simmered it at the lowest temperature with a head of garlic and a pile of fresh sage and thyme for a bit before using.
 
	- I cooked the ribs in my 7.5 qt Staub, in the oven at 250. I did not even touch or look at them for the first 2.5 hours. Previously, I had done stove top on my gas range, and I feel that I got way to fussy with checking them and as such there was a fair amount of temperature fluctuation vs. just an even simmer for an extended time. They cooked for a total of 4 hours, uncovered for the last 45 minutes with some freshly chopped carrots added in to cook up. I allowed them to cool down for about an hour which made removing the fat much easier. I served them with a little gremolata made with parsley and lemon, and a mushroom risotto. Delicious.
 
	 
 
	All in all, the better quality ribs, more thorough sear, controlled cook in the oven, and near - unlimited time to experiment and feel it out led to a much better result than I'd had previously. I got some great tips here. I will be trying them again soon to tweak some things here and there.