I have got some Ruby chocolate (callets from Callebaut, obviously) and moulded some sample bars for my friends. One person didn't like it at all (spat it out, to be truthful), one person said it tasted like white chocolate with added fruits but majority was happy with its taste and colour. Personally, I like it, it is very fruity but it is not "chocolatey enough" if that makes sense. Sorry the picture is not the best.