Speaking as a cook in a restaurant where many so-called "Foodies" must go, I am disappointed and almost outraged by the way this thread is going. For one thing, it is impossible that diners at restaurants like Toque are exclusively foodies. Any restaurant that depended on such a small group of diners would not last long. In fact, even in such restaurants, the majority of clients are Joe tourist, Joe Student, or Joe Averages that like to eat food that tastes good. And it had best taste really good, because at that price most people have expectations that potato foam won't satisfy. The mere term Foodie smacks of a dining elitism that to me seems ridiculous. EVERYONE likes to eat well. Most high end food IS too fussy. This in my mind comes from the idea that food at some point becomes art. The Foodies I suppose are supposed to appreciate that trancendental moment where cooking exceeds the craft necessary in it production. Meticulous craft is what defines cooking. Art hangs on walls. The basis of good tasting food is very simple. Correct seasoning. Balance of acidity. Harmony of flavours. Some degree of visual appeal is generally desired. I find it ironic in an era when TV chefs are touting simplicity and balance of two or three ingredients that truly simple food fails to impress. Frankly, (although I don't like them at all) I have never had an underseasoned Big M*c. In the "World populated by Foodies" there would be a LOT of mediocre restaurants. There would be less Schwartz's, less fry joints and 99cent pizza, but we could be certain that there would be more over-wrought, over-intellectualised food that would ultimately leave us just as disappointed. Eating is a necessary pleasure