McDeli? Think it will work? in Ready to Eat Posted August 19, 2004 Where will it end?Each broadening of the menu dilutes the image and complicates production. As production becomes more complicated quality suffers especially the freshness of product. Everything is precooked and held - only way to handle such a varied menu at such high volume.I wonder when someone will open up a fast food restaurant chain that sells just hamburgers, fries, a token fish sandwich, shakes and soda. The wheel of retailing. As McDonald's matures and has to pull all sorts of complications out of the hat, the door is wide open for some young upstart to come in and kick their ass with McD's original concept.My strategy for McDonald's. Open up Mini-Macs that just sell the 1970 menu and that return the focus to quality, service and cleanliness. That sounds very smart. But remind us -- what exactly was on the 1970 menu? Burger, cheeseburger, Big Mac, quarter pounder, fries done in suet, milk shakes, soft drinks? Am I missing anything?