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Lord Michael Lewis

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Posts posted by Lord Michael Lewis

  1. I know I make it sound complicated but I always take the simple view in the first instance on these things. Most things of quality do well in the marketplace. Sure there are things that have merit and that are worthy that don't, and it can be blamed on some marketing guy or idiotic executive at a corporartion, but my experience is that the market is pretty flexible and if people like something, all the bad marketers and execustives in the world can't hold back it's success.

    Typical self-contradictory laissez faire nonsense.

    The irony is, or perhaps sardony, is that 'quality' no longer figures in the success equation being, as it is, unmarketable.

    Few would dispute that Koffman has been offering dining of the highest quality up to, almost, the present day. His problems are more a result of the devaluation of anything to do with 'quality' in favour of marketability. In short his most marketable feature has become unmarketable.

  2. When's the last time an older chef who cooked in the style that the last generation made popular opened a place that people really cared about? It doesn't really happen. There's a reason that Koffman is closing, people don't care about his food the same way they did 20 years ago. I mean why is GR in Royal Hospital Road instead of PK? Are you saying that Ramsey made it profitable but PK couldn't or thought the hotel would offer a better opportunity? I can't imagine that he is closing because he didn't get along with the hotel. It is more likely that he is closing because he wasn't getting big crowds at the restaurant and that's the source of his "not getting along" with the hotel. His restaurant in the Berkely was never the subject of rave reviews.  It was more about his chef/celebrity. I've never eaten at any of his restaurants but, I would imagine that a meal at PK is inferior to a meal at a place like Gordon Ramsey in the same way that a meal at La Cote Basque in NYC is inferior to a meal at Daniel.

    The truth of the matter is that Koffman gives the food press nothing to write about except for his food. His popularity would no doubt rocket if he were to allow a TV company to broadcast him dunking a commis' face in the fat fryer, etc.

  3. LML

    I think this is truly an interesting point.  Is there any room anymore for a person to be a chef at his level purely for the enjoyment of cooking? 

    So much money is being spent on the opening of a new restaurant these days that the owners have to cover every angle and make sure that all aspects of marketing are covered.  That includes the chef who has to have a well polished media friendly personality and be willing to talk about themselves at the drop of a hat.  They will not and probably cannot afford the luxury of letting the food speak for itself, however good it may be.

    There are still some places that exist by word of mouth.  Chavot is not one for courting publicity ( as far as I am aware ) and The Capital seems to exist by good word of mouth.  But for everyone of him there is a Conrad Gallagher or an Angela Harnett who is given a restaurant kitchen to run in a massive media glare. 

    I suspect that PK will always be a victim of this even when he moves to his new place.  The real problem is that his food is never fashionable.  It may be bloody good, by all arguments I have heard amongst the best in London, but he never ( maybe Never wanted to is a better way of putting it ) got on the list of must visit places in London particularly for visitors.

    With Bourdin ( sp?) at the Connaught and now PK going, is there any room for the superb classically trained chef plying their trade for the enjoyment of their customers or are we now doomed to a procession of chefs who all have "branded" persona's?

    S

    Given Rayner's key position in the marketing spintriae, it would be interesting to hear his perspectives on this topic.

  4. It seems to me that the self-effacing Koffman has been made a victim of his own integrity. His one chef - one restaurant policy, his belief that what mattered was on the plate and his admirable reluctance to clown for the press have converted him into a square peg in a market of round holes. I find this especially sad as, firstly, this would never have happened in his native Gascony, and secondly because it deals a death blow to anyone who just wishes to cook.

    A humiliating episode in the career of someone who for many years has been, arguably, the best chef in Britain.

  5. I have a nasty feeling this all boils down to a positive review about the Fat Duck.

    I'm not interested in the Good Food Guide's opinions of top-end places; everyone knows well enough who they are and what they're doing. They recieve so much media exposure, in fact, that I can't see how this guide's opinion informs potential diners. On the other hand, the guide has the potential to be a valuable resource for the diner seeking lesser known provincial restaurants. Indeed, it is these lesser know places that make up the bulk of this publication, and it is these places to which the guide does a great disservice. I feel that Jim Ainsworth's attempts to claim a slice of gastronomic celebrity by aligning his editorial focus onto himself and his relationship with a select group of already sufficiently well known chefs does not allow the guide to function as it should in this respect. Viz Basildog's rehashed entries.

    So your supposition regarding the Fat Duck is as wrong as it is inane.

  6. I always stick to Spanish wines in Spain not least because non domestic product is virtually non existent on wine lists, except for the omnipresent Möet Chandon. When in the Basque country one can limit one's self further by only drinking Basque wine from la Rioja Alavesa which is the southernmost part of Euskadi.

    Your question about hake is an interesting one about a not very interesting fish. Hake, or Merluza is an immensely popular and extremely bland white fish, the Chris O'Donnel of the sea. It is the kind of foodstuff indicated for those confined to bath-chairs and is best avoided as a waste of time.

  7. What I'm getting at is that I don't think there is such a thing as a guide which you can follow 100%.  You just have to use your judgement - without being excessively judgemental.

    v

    Quite, but the Good Food Guide is not what it once was, and the reason for this is that the current editor spends far too much time being chummy with media chefs and not enough time berating them for taking the piss out of their clients.

  8. I don't actually see why a 'consumer guide' (complete objectivity is utterly impossible unless you are God) and 'my favourite restaurants by Jim Ainsworth' are a contradiction in terms.

    If you don't see the contradiction then there'll be no explaining it to you.

    Furthermore, God (the Biblical one) is not typically thought of as being objective.

  9. A mistake of this magnitude calls into question the guide's credibility as far as I'm concerned.

    Does the guide actually have any credibilty? For many, what was once a consumer guide has become "My favourite restaurants" by Jim Ainsworth. A less than objective editor who is alarmingly keen to chum up with media chefs.

  10. The pat answer is that a chef should have a thorough working knowledge of classic techniques and a well educated pallette,before attempting to break new ground.

    A "pat" answer, but perhaps a good answer?

  11. I have a friend who is a wine importer. You can take him into a cellar where wine is being stored in barrel. And you can give him tastes from various barrels and he can tell you the vineyard the wine comes from, and even from what section in the vineyard it comes from. And I have other friends with similar skills. Knowing those people, the argument that taste is subjective is mind boggling to me. Taste, as Mr. Johnson so aptly put it in a different thread, is about discerning trace substances. And in food and wine, it's the ability to follow the trace substances through the vinification or cooking process where they get manipulated and combined with other trace substances. I don't understand the argument that people who can't discern those substances can have good taste? Please explain.

    Deacon,

    Plotinki is correct, there are people, plenty of people, who have educated their taste organs to this canine level. I don't doubt that you or I could do the same with enough time and effort. And, indeed, Plotinki is correct that the identification of flavour and odour by the taste organs is objective. How could it not be? Apples taste like apples and not anchovies.

    The problem is that Plotinki stubbornly insists that, a) 'good' taste (i.e. a comprehensive set of superior preferences) exists, and b) that the trained palate constitutes 'good' taste rather than a pre-condition of 'good' taste (were it to exist at all). The difficulty I have with all this, although I may share many preferences with Plotinki, is that I can't say I, or he, has 'good' taste. We don't. Like everyone else we have our own idiosyncratic taste, because taste is the value system one employs when pleasing oneself. Should this value system be subordinated to the preferences of others it is no longer be 'taste' as personal preference, but rather a form of communication.

  12. Aldous Huxley wrote in his essay "Guide Books" that the only really useful guide book is the one you write yourself. Of course, to do that, you have to have already gone to all the recommended places.

    Although he was probably tripping at the time, he had a good point. A similar concept might apply to taste.

  13. In the last paragraph of the prologue to the 1976 American edition of Michel Guerard's Cuisine Minceur, Guerard says:
    I intend to prepare, every soon, a second bood of orignal recipes, some of which may indeed be rather fattening. But also I cherish an old dream that one day in the future I may combine cuisine gourmande with cuisine minceur to create a new art of living for deserving gourmands of today and tomorrow.

    Did he ever create that new art? His extensive use of "artificial sweeteners in the desserts of this book went a long way towards making me believe cuisine minceur was diet cooking rather than a revolutionary approach to cooking. I'm not even sure this food was ever served in his main restaurant.

    Okay, whatever. I'm loathe to let this thread go off topic so soon, so I'll just rephrase my original post: To what extent is innovation important and at what stage of a chef's career is it appropriate to innovate?

  14. Cuisine Minceur was only marginally related to Nouvelle Cuisine. Guerard's aim was specifically to create a low-calory regimen for the residents of his sanitarium. He wrote another book _Cuisine Gourmande_, which pulls all the stops out -- his Terrine of wild duck with half a pint of double cream and 4 egg yolks is not for the abstemious!  :biggrin:

    As I understand it, and I am not an expert, Cuisine Minceur, with it's concessions to healthy eating, eliminated flour thickened sauces, and the reliance on cream and butter. Albeit, perhaps, unintentional, the resulting product had more pronounced flavour, etc.

    As far as other U.K. offenders go, there is John Campbell, the fusion chap at Provedores, and, ironically, lots of Blumenthal imitators.

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