Freebookings

Collect business cards and email your customers each Monday morning with your weekly specials. Let them know that for each special, the first X number of sandwiches sell for $2 off and once that is sold out they sell for regular price. You have to make that number high enough so people think they have a shot at getting the deal (i.e. 20 not 5). Also start a social media account where you talk about your specials, what you're doing in the kitchen at any given moment, etc. Will connect your customers to your brand. Some accounts I love are Luke's Lobster Truck in NYC: https://twitter.com/#!/LukesLobsterny Jack @ Square on Instagram: http://instagram.heroku.com/users/jack#p378422814

I have been loving Miscela d'Oro espresso beans (Gran Crema or Gusto Classico). I haven't made a liqueur with this brand, but it does deliver an espresso that is unrivaled (pulled from a La San Marco machine) -- great crema, round flavor, just the right amount of acidity, etc. You can buy the beans on Amazon for a good price. Here is a link to the corporate website: http://www.misceladoro.com