For those of us who are not suffering financially or at least where we have the means to make choices about what and how we eat rather than worrying about whether we're going to be able to eat at all, there's nothing wrong with a little preaching. Also, consider that you may not be the target audience. A message that is intended to suit all generally reaches none. There is nothing wrong with being reminded to: Stop. Take a step back from your life and if you're complaining about the price of a dozen, organic and free range eggs while holding your daily $5 latte, maybe it's time to re-think your priorities. I eat about 50% (or more) less meat than I did five years ago. There is a list of reasons why, but one of them is that I no longer want to support CAFO industrial farms. Organically and ethically raised meat is quite a bit more expensive so to be able to afford that (and rent), I eat less of it. Global change requires personal change and, in some cases, letting go of something you previously enjoyed or to which you felt entitled.