I know Schomer's writings quite well. What amazed me was how different his coffee tasted to what I expected - I had one from him at the SCAA show in Seattle. (intriguing bit of scandal going on in the SCAA, no?) Its amazing just how many people have never tasted real coffee, frightening. Not even just espresso but a good cup of single estate, freshly roasted, freshly ground coffee. I have a book called "Coffee" by Claudia Roden that has a lovely opening passage about how delighted she is that people are starting to buy coffee from microroasters, are grinding at home and how the tide may final be turning away from instant coffee. The amusing/amazing thing is that it was published in 1976! How things change....