I'm with you lancastermike - I loved Emeril in his early days....he was a novelty. Remember there was a time when seemingly everyone loved Dr. Phil? I will be honest and say I don't watch him unless it's on the Green Network now, it's kind of a back-to-basics show. You are completely correct in your point that he is a marketing machine. Any of the celeb chefs are, truly: Batali, Colicchio, Ramsay, Oliver and countless others. That's how they make money. Padma Lakshmi think's she's a chef/cook when she's more a model, but she's branded herself and she's making money. There are very few Marco Pierre Whites out there! Don't hate on him, he is a brand manager now and he's a heck of a lot wealthier than I will ever be.