“I really have no idea what you mean by the Jim Bakker analogy, which is so completely inapplicable for so many reasons” Steven A. Shaw My Bakker analogy grew from reading this thread and what I believe to be the utopia of freshly picked dew kissed vegetables and wholesome, quickly served meals presumed, by some, to be available for the workers of the world and the attendant moralizing that seems to go hand in hand with such judgment. This is why I’m not surprised you introduced the word “sin” in your latest post to this discussion or why I said this reminds me of gangster rap fans who find out their favorite rapper grew up middle-class. I believe celebrity chefs are eager to be seen with lower end food outside of their own restaurants because they’ve painted themselves into a corner and the demanding public would like to hold them to the romantic fiction they write in their large format cookbooks. I’ll quote from one of the canonical works of this religion: When you see the soil bursting with young lettuce, with tomatoes, with light green vines of peas, all the molecules between your gaze and those vegetables are charged with the energy of cooking. The air sparkles. A Return to Cooking by Eric Ripert/Michael Ruhlman, page 16 The writing becomes more saccharine by the page. Jonathan Gold and Ruth Reichl are masters of this kind of fiction. Pull a cookbook off your shelf and you’ll not have to read long to find this kind of romance writing. Professional cooks will really enjoy the 8:30 segment of the Boulud book I mentioned earlier titled “To Market.” I haven’t met an Asian chef yet who has the stomach for the village stories and “Joy Luck Club” type nonsense that the public demands from them, but it does pay the bills so I’m not knocking it. I’m just saying at some point “cut, that’s a wrap” should allow these cooks to go about their lives, make the big bucks and not be deemed heretics because they grab a cheap, convenient, and consistent product before resting up for the next busy day. If they can then make the mega bucks admitting to eating such food all the better. In answer to your query I’ve tried the offending sandwich since seeing the commercial and made a special trip to BK to do so because I’d usually eat there only on road trips while filling the tank. I believe it to be palatable, which means I’ll have it again in a pinch.