Serrallés to distribute its rums in U.S.

[PR Rum Time]

From the AP as reported in the Houston Chronicle Aug 23, 2006 Puerto Rican distillery to distribute its own rum in the US

Edited August 24, 2006 by Ed Hamilton (log)

[Ed Hamilton]

Although this affects some of the smaller brands distilled by Serralles, it won't affect Captain Morgan Spiced Rum which is made at this distillery.

It is not unusual for distillers to feel left out in the cold when they contract with large spirits distributors for distribution in the US. It will be interesting to see how well they do in the markets in which they have chosen to participate. Some of the brands mentioned are big sellers in Puerto Rico though brand loyalty is fierce among those who live on the island.

[PR Rum Time]

Although this affects some of the smaller brands distilled by Serralles, it won't affect Captain Morgan Spiced Rum which is made at this distillery.

It is not unusual for distillers to feel left out in the cold when they contract with large spirits distributors for distribution in the US. It will be interesting to see how well they do in the markets in which they have chosen to participate. Some of the brands mentioned are big sellers in Puerto Rico though brand loyalty is fierce among those who live on the island.

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I can't see Palo Viejo, Ron Llave, Ron Granado or Ronrico being big hits in the US, but there might be a chance for the Don Q line including Don Q Limon; my wife prefers it to Bacardi Limon.

David

[Ed Hamilton]

I get a number of requests for Ron Llave and Ron Rico from visitors to my website. Don Q is even more popular but it has suffered by distribution inconsistencies. As every distiller who enters the US market learns, US distribution is one of the most difficult parts of the industry.

The challenge is complicated by the fact that the distiller has to, by law, deal with distributors in each state in which they are hoping to sell their products. Then add to the equation the fact that each distributor also sells other products and are working to maintain their market share for those other products.