Rum label

[ctgm]

I possibly am going to start bottling some rum for a client of mine and thought that it might be fun to see if anyone wanted to help with this one.

It would mean desiging a label and I have at the moment a blank canvas apart from it has to be a "classical on", whatever that means.

[Rene]

Give me some more details that you would like to see on it (name, country, pictures, logo, type distillation, dates, etc) and I will give it try.

B T W what is the size of the label?

[ctgm]

I have got a designer who can do a nice job in his spare time. He has branded multi national corporations products.

The market is Far East and the rum at the moment that I am looking at comes from St. Lucia and Cuba. There will hopefully be other islands if the whole project does take off. It is looking good but I don't like to presume that this is in the bag.

It is a question of buying what rum is out there at the time. At the moment my guy is interested in a 4yo St. Lucian and 6yo Cuban. The 20yo Demerara are not for him!

Label size max about 13cm high, 9cm wide

Pictures - hmmm. I suppose that the classical ones are like Bristol Spirits which are plain or ones like El Dorado with a boat. For ease I think it would be best not to have different labels for different islands.

[scheer]

I have got a designer who can do a nice job in his spare time. He has branded multi national corporations products.

The market is Far East and the rum at the moment that I am looking at comes from St. Lucia and Cuba. There will hopefully be other islands if the whole project does take off. It is looking good but I don't like to presume that this is in the bag.

It is a question of buying what rum is out there at the time. At the moment my guy is interested in a 4yo St. Lucian and 6yo Cuban. The 20yo Demerara are not for him! 

Label size max about 13cm high, 9cm wide

Pictures - hmmm. I suppose that the classical ones are like Bristol Spirits which are plain or ones like El Dorado with a boat. For ease I think it would be best not to have different labels for different islands.

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I do have experience with the Japanese wanting a "vely special rum"so if interested I could help.

regards,

ed

[danimal]

<blockquote> Hi, </blockquote>don't forget, liquor lables are very tightly regulated. In the USA, it used to be the ATF that approved labels. Now, the ATF has been sucked into the "Homeland Security" apparatus. The <a href=http://www.ttb.gov/alfd/index.htm>TTB</a> handles it now. If you need help getting past the pitfalls of the TTB, let me know. I've made all the common mistakes before. <blockquote> <blockquote> Dan </blockquote> </blockquote>

[ctgm]

Danimal,

Thanks for that. It is slightly unfortunate for those in the US that label approval is so expensive that a lot of top bottlings never make it their! The authorities don't really seem to know what they are doing over this one. Ours in the UK bring other petty rules out but it doesn't disuade importers.

At the present I have no intention at all of exporting to USA. Leave that sort of game to the big boys.