WET by Beefeater

[beans]

Beverage Industry Magazine choose WET as the Best New Product of 2003.

"WET by Beefeater was selected because of its unique positioning and added flavor to appeal to a younger adult audience of drinkers," stated Beverage Industry Magazine. "When we look for the best new products, we're looking for products that are unique to the industry, that no one else is doing and that have the potential to change a category."

Article Here

Product and brief product platform

Anyone try this yet?

[Schielke]

Yep, I tried this in a Gin and Tonic when I was in Vegas. Not too shabby for mixing. It added a bit of interesting subtle pear flavor. Not sure I would buy a bottle though.

Ben

[anil]

Product and brief product platform

Anyone try this yet?

Are you serving it at your place ? Trust Ian Scharager to launch and promote it with his rolodex, ofcourse

[beans]

No. Our gin sales are probably the worst (rarely is one requested). Product roll out parties are usually big for us with any and all new vodkas -- guess our reps figured out some of our best sellers.