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IHOP, formally known as the International House of Pancakes, is entering the fast food restaurant genre:


"IHOP introduces new restaurant, Flip’d by IHOP, with faster service and Pancake Bowls"


IHOP is launching its first fast-casual restaurant in Atlanta next year.

The Dine Brands’ chain will launch Flip’d by IHOP in April. IHOP is also exploring additional sites in New York, Washington, D.C., Denver, Chicago and San Francisco. IHOP’s President Jay Johns said he thinks the chain will be open several more locations in 2020.

Flip’d is IHOP’s answer to consumer demand in dense cities. A Flip’d restaurant is about half of the size of a typical IHOP, with less seating and no wait staff to take orders, according to Johns. Customers can order their food via a digital kiosk or move through assembly line at the counter. Online ordering for pick-up or delivery will also be available as part of an effort to keep growing IHOP’s off-premise business.

How nice of them to pre-abbreviate the name for all of the texters out there.:cool:

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“Peter: Oh my god, Brian, there's a message in my Alphabits. It says, 'Oooooo.'

Brian: Peter, those are Cheerios.”

– From Fox TV’s “Family Guy”


Tim Oliver

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