DeliDrama

Thanks for the suggestions. I'll make sure to keep that in mind once TVs are up. So far we are working on creating a logo to use. We would like to add this logo to shirts and hats for employees, menus, signs, and deli wrap paper. Any other suggestions to help with branding and look? Thinking of going with a simple approach of "82nd Ave Deli" and using a street sign look to display our name/logo. We might continue that street theme inside. Colors will be green, white and black. A bold green like a street sign. Brainstorming ideas such as road map wallpaper, vintage photos of the city (kuddos to that previous suggestion, plants and greenery, and of course street signs (maybe customized ones that say "order here" and "pickup here".) A light post with street signs on it that say "breakfast, lunch, soups, salads etc.) would be great! Can you guys see my vision? Any suggestions?

Great ideas!! Love everyone's enthusiasm too!! Thanks for your help! Although I think the subcontractor idea is great, I think we are going to stick with more of a simple approach. Inspired to have a clean, fresh, modern look. Going to have 2 flat screen TV's as our menu board. One with menu and other with name and changing pictures. Still sticking with a black and white theme with a pop of color. I do agree that red might be too diner or barber shop like. Thinking of adding yellow or green as our standing out color. Any ideas? Would love the feedback!!

Thanks for the replies. I will look into using a cured meat brand such as boars head but not too sure if this will make the subs too expensive. Boars head is pretty costly. Most of our customers are male workers (construction, lawn service etc.) and the fast food options around us make it difficult to have high prices. They are looking for a quick, reasonable, filling lunch. Our menu is going to start simple so we don't waste too much. Turkey, ham, roast beef, and Italian for cold options. Bbq pork, steak and cheese, Cuban, and meatball for hot options. Once more established we can add chicken wraps, tuna, chicken salad, pastrami etc. to the menu. Any decor ideas??? I really need help in this area.

Thanks for your replies. The colors of the gas station are green and yellow (BP gas). Not sure if I want to blend in or stand out. I an leaning towards standing out so that customers notice that we are there. There is also seating available other than drive thru or take out. Approximately 10 seats. Thinking of a black and white theme with maybe a pop of red.

Hello!! This is my first time posting! My husband and I are in the process of opening a deli inside of a gas station (we own the gas station as well). Dublin Donuts use to be at the location but they have built their own free standing building nearby. Our goal is to create a consistent tasty sub, quality ingredients, reasonable prices and a friendly atmosphere. We do not want to go with a franchise (had a subway franchise in the past and were not happy). How can we create a look and branding without too much of an investment? What theme and or colors would you suggest? We also want to utilize the drive thru as their are no delis that offer this service in our city. We want to be known for having a fully loaded sub. Thinking between .4 to .5 lb of meat per foot long. Good bread is another must. This well help to stand us out among other delis in the area. Main competition will be subway, firehouse subs, and a few mom and pop delis that offer a mediocre sandwich. Each sub will come with a dill pickle half and a side of coleslaw, macaroni, or potato salad. Would like to display salads in our glass display cooler but would like suggestions. How can the salads be displayed without being covered without drying out? What other suggestions can you give to make us stand out. Going too gourmet will not be in our best interest. Many workers and families. Thank you in advance for anyone's help or ideas!!!