I agree Aaron, I found the book worse than light, I couldn't finish it. It got off to a great start, and was consistent with the chef memoir of tracing the evolution of the child to master cook route. A great read and generally good pacing. But then, inexplicably, the book pops in Kokonas' lame observations (which are mostly fawning of Achetz and recounting his own boring past as a financial playah) and worse, lame emails and copies of the investor packs sent out for Alinea. It also, inexcusably, has awful B&W photos that are useless. Why include those? All of this brought the book to a screeching halt for me and I just couldn't find the interest or energy to finish it (though, I still might, because I do want to learn more about Achetz's recovery from stage-four cancer). I also find his good to be gimmicky and over-thought. And it ain't cheap. I'm not impressed. Sorry Grant.