Ok I'm going to try this again since I didn't do it right the first time. This is the first time I have posted so here goes: I am a pastry chef at a hotel. I too never really knew pastry chefs hired pr people and did it themselves until a few months ago. I think its all about what you want. Some people want to get in magazines and tv and some do not. I would say that the vast majority of pastry chefs will never be known by the public. But I do know of someone that really wanted to be in magazine, etc and they simply called any magazine and asked to be in them. I was in the P A & Design magazine but it just happened that someone from the magazine called me because an extern there heard that I had recently gotten a job at a hotel.