All good punters decide what their percentage is going to be and that's the target for their action. Good investors or bettors do their due diligence. They only wager on what they know. The lead-up to this extravaganza is the next four years. Start taking a look at the direct and indirect events that will be taking place. As new facilities come on line they will be playing host to a myriad of multi-level events: all will require food, beverage and entertainment in some capacity. Get some of this for your balance sheet each and every month. Target a certain percentage of your annual revenues to be from Olympic-connected activity and make sure you are in the loop. If you're not a VANOC groupie then forget about it. It's not going to fall in your lap. Events and their organizers over the next few years will take their orders and suggestions from VANOC so get connected if you think your operation will be in line for this kind of coin. Perhaps send some manbait or chicklure over to the office and seduce a secretary for all the secret files. AS FOR STAFF: Bonusing and incentives are a good idea. It's always a good idea not to treat your human resources as walking, talking Kleenex tissue. Do things to make them forget that they're first in line when owners start looking for ways to keep their leaky boats afloat. A wise financial advisor once told me that only way to get back at the BANKS for all their withering service fees was to own some bank. You buy the shares and get dividends. Since we are all going to get the bill for this party, why not start making some cash now to offset the financial hangover that will certainly arrive? Be a player! Buy into the VANOC bank and get some dividends. Do it right and you could be sitting in Maui watching the games on big screen (Better chance at seeing the action, instant replay, no traffic) Your staff can be working other joints for outrageous temporary rates.