The hefty pricetag is for the cut of meat itself....sous vide isn't a miraculous method that makes a crappy piece of meat taste like heaven..it is simply a vessel for which this already expensive cut be perfectly cooked (which for chefs allows less waste when something is not cooked properly) I agree, that there certainly are,have been, and always will be chefs and cooks who can achieve a tenderness without the help of such technological advances, but it certainly doesn't dismiss this cooking medium. I also agree that it perplexes me why a number of restaurants feel the need to put the term "sous vide" in front of an item, as it generates a feeling of "this will taste different than the last time I had lamb"...in fact, many great restaurants have been using this method for years, yet have never felt the need to state it to the general public. It seems as if many American chefs feel the need to flaunt this cooking medium to the general public, rather than simply utilize it in the kitchen and not on the menu.