WOW, you guys are great ..Thanks for the input Rosie- same old thing is definetly out, creative and different is right on PR firm is something I am not familar with and will do that also BYO is easier to start...but some of my affluent friends will not dine without a bar..so i NEED TO GIVE THIS SOME THOUGHT. Tommy-another vote for BYO..yes this concept of a great rest is for NJ, also I need to find the balance between upscale,fine dining or maybe the right term is tablecloth rest..no conditions like jackets etc..but children(whom I love) really will not be welcome. Pricing- Apps-7-10 Entrees 15-25 Hows that?? Decor- clean,sleek,well spaced,cozy and as quiet as I can get it. Location- I am targeting the affluent towns. My postion- I am a trained Chef..but the last 10 years I have assumed a General Manager postion..so I am either going to go small with 60-70 seats and be the Chef or hire a young stud and work the front of the house.