I joined eGullet today, in order to provide (uhh...hopefully) a little context to the earlier discussion in this thread concerning Masa Takayama's new restaurant Asayoshi. I was a customer of his Ginza Sushi-Ko in Beverly Hills. What Takayama-san provides is a modified Kaiseki cuisine tailored to Westerners. I've eaten traditional Kaiseki in Japan on many occasions, including a few visits to the more formal restaurants where foreigners (& most Japanese, for that matter) are rarely welcomed. Takayama-san's cuisine is more playful and relaxed than the traditional Kaiseki. His use of foie gras or beluga caviar would be heresy to purists in Japan. As for his $500 prix fixe, while this might seem outlandishly expensive in America, it's perhaps 30% cheaper than the same meal in Tokyo. My favorite restaurant in Tokyo, Sadaya, usually averages $800 per person without wine. What could possibly justify such prices? The ingredients that both Sadaya-san and Takayama-san employ in their cooking are breathtakingly expensive. At Sadaya, the wagyu (Kobe) beef is the finest served anywhere. And Sadaya pays almost two hundred dollars a pound for the center of the ribeye. Takayama serves what I feel is the only great o-toro in the US. I can't even imagine what his o-toro costs per pound, since I've never seen anything (even in Japan) that compares in quality. His o-toro is pinkish-white and has the consistency of soft butter, whereas most "toro" served here is just better quality tuna. My point is this... as a fan of great Japanese food, I'd rather have one truly fantastic meal for $500, than five good ones for the same money. While there are certainly better bargains in great cuisine, such as E Bulli (or even 17th Street Bar & Grill), there are few experiences that can match what Takayama provides. And he's a very nice guy, too. Thanks for letting me join the eGullet community. --Michael