BrightPink Debuts in UK

[Rebel Rose]

From The Independent:

It looks like the latest alcopop, or a trendy shampoo, but the contents of this aluminium bottle are for an altogether more discerning palate.

Inside is a rosé wine produced from castelao and trincadeira grapes grown in southern Portugal ­ and the trendy packaging reflects the growing popularity of pink wine in Britain.

"The technology now exists for storage in metal, Ehrmanns is a highly reputable company, and Peter Bright, the winemaker they are collaborating with, is well regarded.

What's next? Velvet Draper?

[Daryl Goh]

These bottles do have very high visibility - almost shock factor - on shelves, but I'm not so sure the buying public are ready for metal bottles yet.... Whilst rose is a very hot sector at the moment, people are used to buying rose in clear glass bottles so they can see the (hopefully - rather than dayglo) delicate salmon colour inside.

Still - it's a bit more serious than Rosy le Rose, complete with bikini-shaped label....

[eje]

Hasn't Coppola marketed some sort of wine in a can for a while now?

I seem to remember it was a pink sparkler named after his daughter.

Not sure if I've ever seen it in a store, though.

-Erik