There is no doubt many people *love* Wawa. They do inspire loyalty like Wegmans does.
Not to stray too far off topic, but I think Wawa loyalty is the basis of one of our local food dichotomies - as in, do you love Wawa or not? My favorite was always do you eat at food trucks or not? That was much more of thing 10+ years ago - before food trucks became fashionable. At the time food safety and cleanliness issues seemed to keep many people away, but not so much today. As for me, I've been eating truck food on a regular basis for 25 years so my hope is that what doesn't kill you makes you stronger.