/quote
The East Coast supermarket chain ranked as consumers' favorite grocery retailer, according to a recent report from Market Force Information.
This is the first time in four years Trader Joe's didn't take the top spot.
/unquote
link is:
to the thread,,,, Aldi was #5 of 15.
also a surprise, Aldi has bunches more locations than many "more famous" names.
before getting into the happy dance mode, do go to the source and read what the survey measured - this is one of those deals where one can construct a survey to get any answer you want.
/quote
Market Force asked participants to rate their satisfaction with their most recent grocery shopping experience and their likelihood to refer that grocer to others.
/unquote
the survey does not ask "Do you find X better than Y?"
it asks if you were a happy shopper on your last visit.
Question: if one was not a happy shopper, why would one go back?
could such a built-in bias skew the results?