To answer the second part first...we're not trying to replicate St. John over in Spitalfields, the new site will be a place of many parts, some of which will amount to a very different kettle of fish to our beloved Smithfield site. But the spirit of St. John will be ripe none the less. Back to the original question though...why has none one else done this? Ummm, not sure I can answer this one, I'm not really in a position to...life's rich texture. Sorry.