Follow this devolution (from a former Northeastern Pennsylvanier). The Lion Brewery of Wilkes-Barre makes Stegmaier, which has been cited as "the worst beer I've ever tasted" by people who have some experience in this area. Said Steg is at the top of The Lion's list. Below that is Gibbons, which really stinks. Below that - and I'm not kidding - was The Lion's "Generic Beer." It was marketed in the mid- to late-70's (at least in Upstate New York). Plain white can, simple black lettering. For all I know, The Lion has but one big vat, and they make the same stuff day in and day out, just changing the labels, but Generic Beer had to be the most disturbing, depressing stuff ever sold (for about $1.70 per sixer, I think). It was sort of, "Hey, you're poor and can't really afford beer, but even so, you don't have to do without." The stuff was so bad, one could never even attempt to offer it is a post-ironic, "I'm sooo beyond the marketing hype of the big breweries ..." It was hideous.