I love Surdyk's! I definitely do try whatever they put out and since they're only five minutes away from me that is easily about 3 or 4 times a week. (Cheese is another weakness.) Very dangerous. Unfortunately, as some other people have pointed out, having a feel for olive oils at places like Williams Sonoma or Surdyk's still leaves me bewildered when perusing the selection at Middle Eastern grocery stores. No tastings, oils without IOOC affiliations, unfamiliar brands, and no press or media that pays attention to these brands -- all of this contributes to my great ignorance of the wealth of Lebanese, Palestinian, Syrian, Turkish, Moroccan, or Tunisian oils on the shelves at Holy Land or Bill's Imported. I feel like I am able to find much more information and support (i.e. - actually taste before purchasing) when shopping for French, Italian, Spanish, or even Californian olive oils. Sadly, not so much with olive oils from some of these other regions scattered through the Middle East, North Africa, and the Mediterranean.