(first post) I've always tried to use words and phrases as the actually defined and not the way marketing droids would use them. PREMIUM adj : having or reflecting superior quality or value So a premium rum would be very very good at any price OR very much worth the money. BOTH of these are subjective. I would say premium would mean that if most RUM DRINKERS feel that it is superior in quality OR value, it is a premium rum. Why just rum drinkers? For the same reason I could not pick a premium gin. *I* would pick the ones that taste least like gin.
