I agree that prices can be high, particularly for some take-away and prepared stuff. And Neals Yard always gives me sticker shock. But some of the problem is the price of good food in Britain more generally. As someone who's been shopping at Borough every week for nearly two years, I'm increasingly convinced that a careful shop is still the best deal around. My main gripe, still is with the crowds, which I hope will be more manageable once the space reworking is complete. Some specifics: 1) Produce quality/price ratio is highest at Booths. I start there, add if nec from Turnips and the other place. I thought it was expensive until I looked at the supermarket again, where they charge 75p for an indifferent pepper (one). Produce prices across the market have been high this summer--I think it's because of the funny weather, rather than anything else. That said, I came home w/more fruit than 2 people can eat in a week for £10. And it tastes/smells like something too. 2) Cheese at the french stand next to the olive oil place. Amazing goats cheese and alpine cheese selections, prices much lower than neals yard (lower overheads, cheaper production costs, I'd assume.) 3) Comte--just because it's great $) Basic olive oil at the aforementioned stand--w/out buying by the gallon, it's the best value around. 5) Mussels at the fish stand in the middle--debearded, £4/kilo and smell fresh like the sea. 6) Cheaper cuts of meat and sausages at the Ginger Pig and Northfield Farm are great value. Sirloin, etc., is expensive, but the quality can't be beaten, and indifferent supermarket stuff will be nearly as much. 7) There's a new Italian shop in the in-between street (with the wine store and pig roast). Nothing is cheap, so maybe not for everyday, but where else can you get a whole numbered, artisanal robiola for £4? Plus they are v. generous w/samples and generally lovely.