True. But there really aren't many (any?) Plateau places that pull a world-class espresso. There are, however, a lot of people in the area who are able to appreciate one. If vin builds it, they will come. I agree with Larry. The food at most coffee bars is weak and the exceptions, like Olive & Gourmando, are few and far between. So, yeah, I'd like a place that got that right: really good pastries, excellent sandwiches and some innovations. Like seasonal products that feature local produce. Quality aside, one of the depressing things about Montreal's coffee bars is the rut they're stuck in. The menu never changes and is basically the same wherever you go. And as Larry mentions and others have bemoaned elsewhere on this forum, there are very few places to go for a decent dessert. ← At the risk of beating a dead horse...my misunderstanding simply came from the comparisons to Starbucks, Second Cup, et al. When it's claimed that a place is way better than that, I don't start thinking "world class"; I start thinking "Eurodeli" which, while not top-shelf by any means, is still leagues better than any chain establishment I've ever been to (whether we're talking food or coffee). So, in light of all the additional info that's been posted since, it seems we're talking about something that's not only better than the chains (which is really no great accomplishment) but something that promises to be better than any existing independent that's on anyone's radar. And that is something worth celebrating, I agree.