thewineclip

What I meant with that statement is this: We are using taste tests as our way to bring light to the product. I will let people decide for themselves if they like the taste of wine when treated with the wine clip. Just like Pepsi did when it battled coke (and won). We are not going to hire a third party to do lab testing. If it makes the eG users feel any better, we will delete any and all content on our website that states the word "scientific". Although we tested it in a lab with people who have PHd's it was not in the way certain eG members (not you) suggest we should have.

Like I said, you can write. But you cannot read! I said WINE - I care less about Dinner.

Come on -- Who breaks the eG user agreement with the words you can't say on TV, you or me?

Well then let me ask you this. If I go to the bottom of the topics page I can place a querry which can provide me with the most replies on a given topic from the beginning of time. In the wine category I see The Wine Clip as number one. Is your site not working?

Yes, they are. And I am hard pressed to find it where you think I spin? Enlighten me.

In the original post from Sept. 5th a simple question was asked, "is the wine clip a gimmick and nonsense?"... From there an eG posting party started. As an honest and reputable businessman, I offered my product for free -- I even sent a clip to South Africa (not exactly a cheap event). Still, there were eG'ers that felt good about belittling my efforts. Their comments suggested that my free samples would greatly improve business and that my costs equaled nothing more than a few dollars. Not exactly the behavior I'd expect from wine experts. It was Craig's suggestion that the taste tests be conducted by a panel of eG members/experts that he selected. There were no objections to the names he posted. I sent the clips to those people and to others who had asked for a FREE clip that day. Then there were the eG'ers who suggested that the people buying my product are losers. Furthermore, another person said that I'm making a career out of "tricking people" into buying The Wine Clip. I've been called a crackpot and so on and so on. Then the eG tastings were conducted and one man posted what I considered to be a credit to the claim we make on our box. In addition, it answered the original question in post #1. And as I expected and predicted would happen, his results are being discredited by Fat Boy and others. You just can't wine on eG! In ending, I am not a seller of snake oil. I will not trick my customers. Yes, we do offer a money back guarantee in tandem with a lifetime warranty. Yes, we will continue to sell The Wine Clip and the price will eventually be $79. I should also add that I posted testimonials from wine experts and their findings when testing the Wine Cellar Express. Why didn't I get any negative comments then? Was Fat Boy afraid to challenge people like Ewing-Mulligan? I wonder?Don't like TWC? Fine. But it generated the most active thread in eG history. So, you’re welcome for the free clips and your double welcome for the traffic. For those of you who conducted the tests, I thank you for taking the time. And if you feel as if your posts have been fair, my slams are not pointed at you. I ask that those who were sent a clip either keep it or send it back to me. But I ask that you do not ship it to others who may ask for it.

Fat Guy: Question for you... Does a curve ball really curve or is it an illusion?

I've heard it all. Why can't Fat Guy admit it works?

I'm not sure where you checked, but these are indeed rare-earth magnets. Your website even says so. But if you want more backup, there are plenty of other sites that can tell you all about them. For example, with a quick web search you can find that the rare-earth elements are "any of a large class of chemical elements including scandium (atomic number 21), yttrium (39), and the 15 elements from 57 (lanthanum) to 71 (see lanthanides)." Neodymium, which has an atomic number of 60, is a lanthanide, and is thus a rare earth element. Rare-earth magnets, so named because they are made from neodymium (as well as iron and boron) are, despite the "rare" label, quite readily available. For example, this one, a rod 0.25" in diameter and 1" long which looks to be about the size of the ones you use in your clip, costs $1.03. Science is out there on the web, and it's not hard to find. vengroff: read what i said...I know that my magnets are rare earth. I am unsure if my competitors are. As for some of the other claims and comments made about me not caring about the science... There's nothing more I'd love then to hear how all the microscopes, telescopes and electron meters (if there is such a thing) conclude that The Wine Clip is a scientific breakthrough. From what I've read, there are many things about magnetics that remain a mystery. I think the wine clips effect on wine is one of them. Fat Boy: I watched 2k people taste and smile. There's nothing more I can tell you. Get over it.

The following experts have provided testimonials that can be found on www.winecellarexpress.com. -Jekel Vineyards, California -The Good Life, KNSS Newstalk 1240 AM, Kansas -Marjorie St. Aubyn, Ph.D., The Wine Lady, Published author "Stay Healthy With Wine". -Laurie O'Halloran - Publisher/Editor, Canada's Housewares Magazine -Len Napolitano - Ventura Country Star, California -Dean Tudor, Wine Writers' Circle of Canada -Gord Stimmell - The Toronto Star -Jim White Wine Access Magazine -Tony Aspler the Wine Guy -Alex Eberspaecher is a well-known Canadian wine critic, author, judge and conducts wine courses. -Mary Ewing-Mulligan, president of the International Wine Center ( www.learnwine.com ) is the only American woman who is a Master of Wine. This title represents the highest level of knowledge and proficiency in the wine trade. Qualification as a MW is so rigorous that there are only 217 Masters of Wine in the world, and only 18 in America.

I informed Craig that I will no longer participate in the "sarcasm". There are a few who have gone too far and I don't appreciate it, especially after I've been nothing more than willing to put our product to this website's scrutiny. What I will do is provide as many testimonials and informative content as I can find. Keep in mind, we are young and haven't built a library of testimonials from "experts". However, another magnetic product has - The Wine Cellar Express. We feel this product is inferior to ours. For one, you have to wait 30 minutes. Next, it's extremely boring. Last, the magnets are not rare earth (last time I checked, this may have changed). Regardless, how many marketers would ever mention or give kudos to their competitors? Not many. But I will. Feel free to read as many as you like, because I'm about to post them. I'd imagine these are people you know or respect?

Whatever. Fat Guy: if you come down on me like a ton of bricks, please magnetize them first. Thanks.

And allow me to add one more note. I try/test/use the wine clip on a weekly basis. Contrary to what you may have learned in Psych 101, I am not mentally pressed to say it works. Just the oposite, I am trying to find times when it doesn't. I haven't found a wine it doesn't work with. I will admit that the results are greater with some wines than with others. Any one who has tried the clip, came away with no difference in taste and is willing to tell me the name and exact year of the red.... Well, I will try it, and if it doesn't work, I'll post so. You'll have to take me on my word.

Anyone who understands experimental psychology knows that certain kinds of perceptual tests are guaranteed to produce certain results. The only kind of test that would truly demonstrate a real effect would be a double blind ABX type test with a statistical My training in psychology, for example, leaves me quite certain that I could conduct taste tests such as you describe using a nonmagnetic Wine Clip and achieve similar results. This does not mean that the Wine Clip doesn't work as you suggest... but it does mean that your "2k taste tests" prove exactly nothing. I appologize, I thought this site was called eGullet not eScience. Out taste tests do prove something, that the wine clip is not nonsense. Although these people do not have the Phd's you and the others may, they could care less about the Scientific theory behind it. They are intelligent enough to know what they enjoy and don't need a phsychiatrist or Einstein to tell them differently. I go back to the same thing I've said from the start. Don't like the wine clip, don't buy it. I don't have all the answers and quite frankly I won't be looking for them either. Do Nike sneakers make people jump higher than Adidas? Place 2k people in a room and maybe 1990 of them will jump higher when wearing the Air Jordans. Why? Maybe it's mental, who knows, who cares. If you like the Nike's, if you feel better wearing them and believe that your performance is better, then buy them. If you don't, it's your choice to buy the Adidas. No need to slander and critisize Nike. No need to accuse Nike of tricking the consumer into buying a placebo shoe! Maybe something in there rubber works better, who knows, who cares - give me the blue and white pair! I wonder how much "fun" sharing drinks with guys could really be?

Let me tell you what will happen from here... a. Liquid, when passing through a magnetic field, changes its molecular structure. This I know. Even though I am not a wine expert, I'm smart enough to know that wine is a liquid - therefore, something is happening. There can be no arguement regarding that claim. b. I've watched (as an observer and as the producer) more than 2k taste tests. And I can recall each time someone could not taste a difference. It's rare. But then I have the results of this thread. If you go back to post #1 and read through, it's really hard to figure how many of the people commenting can be credited with "really wanting to discover" the true effectiveness of the product. EXAMPLE: I've got one person on this thread calling the product "crap" and promising never to lower himself to using or testing the product. Then 20 threads later he's asking someone to send him a clip so he/she can run a test too?!*#? c. Regardless of the eG findings, TWC is doing great! Not because we trick people. Not because we sell to losers (as one eG user defined our customers). And certainly not due to any 2am infomercial where we give away a set of steak knives when ordering a clip. The reason why we are doing so well is because people who enjoy wine can taste a smoother, more refined wine when using the clip. I've seen folks, especially ladies, who haven't been fans of red wine because of the bitterness, now drink red when using the clip. My wife being one. d. I've taken time, money and effort to make this eG thread an interesting one. I can only hope that it's been enjoyable for the majority of attendees. Others, who cannot muster anything positive to say, and post commentary that is rediculous and insulting should find a new website - you bring the level of eG to a harmful low.

I participated in one of Mark's blind tasting tests today, and unless he played a really big practical joke on me ... ... this thing does indeed change the wine. Well, what do you know...

Craig: Thank you.

i' m glad you're still having fun with this. it will be, i think, one of the best egullet threads ever! I think NeroW and I have dibs on two of the clips, if they come back. And this thread might top Cabrales cooking a chicken, but I don't think it approaches the heights that were reached by the fish puns. Suzanne, I don't think you've been fair to Mr. Clip. Although his product may be intended to work mostly as the wine passes through the neck of the bottle, it is not unreasonable to suggest that attaching the clip could affect the bottle enough that it will be hard to detect the clip's influence after it is removed. While I think some of Mr. Clip's posts may have been a bit more confrontational than might seem wise for a businessman, the more he talks the more he wins me over. You've got spunk, Mr. Clip! Keep it comin'. Straight talk from a true believer! (Now can I have a wine clip?) To your credit, I have written a few things that were "out of the box" -- but in comparison to some of the things written by others... I'm Bambi.

Dennis: So are you saying that some (unknown) metal is able to block the effect of "Rare Earth Neodymium Iron Boron magnets - the most powerful magnets available"? May I make a few small suggestions? If you are trying to sell to people who know something about wine, you'd better at least be able to identify what you used for your test(s). Remember that if you are leaving "bitter tannins on your pallet," as you said back on 10/4 at 11:50am, you are spilling the wine, not tasting it. Since some of us wait, and read whole threads at once, you really should not say "I am now engaged on a day to day basis, selling Wine Clips" in your first post (9/26, 7:10pm) and follow it with "And I'm not a salesperson. Just a cheerleader." ten days later (10/6 at 10:52pm). And may I ask: From its design, it appears that the clip is meant to work only as the wine passes through its internal magnetic field. That is the logical inference from having the device merely on the neck of the bottle. In which case, the rest of the wine in the bottle should remain unchanged, no? So would it not be more efficient to have a full-body version of TWC, that affects the entire contents at one time? (Forgive me if all this is explained on the website; I have not been there yet.) I do look forward to all reports. the wine clip, for you, will now be $105. no tommy, she can take one of the 5 that are coming back

Dennis: So are you saying that some (unknown) metal is able to block the effect of "Rare Earth Neodymium Iron Boron magnets - the most powerful magnets available"? May I make a few small suggestions? If you are trying to sell to people who know something about wine, you'd better at least be able to identify what you used for your test(s). Remember that if you are leaving "bitter tannins on your pallet," as you said back on 10/4 at 11:50am, you are spilling the wine, not tasting it. Since some of us wait, and read whole threads at once, you really should not say "I am now engaged on a day to day basis, selling Wine Clips" in your first post (9/26, 7:10pm) and follow it with "And I'm not a salesperson. Just a cheerleader." ten days later (10/6 at 10:52pm). And may I ask: From its design, it appears that the clip is meant to work only as the wine passes through its internal magnetic field. That is the logical inference from having the device merely on the neck of the bottle. In which case, the rest of the wine in the bottle should remain unchanged, no? So would it not be more efficient to have a full-body version of TWC, that affects the entire contents at one time? (Forgive me if all this is explained on the website; I have not been there yet.) I do look forward to all reports. S: If it makes you feel better I just ordered my "Wine for Dummies" book from Amazon.

What Tommy said. Although Mr. Clip doesn't need (or perhaps want) marketing advice from us, I have some - for free, although a consulting fee would be appreciated : Pricing it at $75 is a brilliant move - people perceive higher price as associated with higher quality. Plus, it helps set expectations; if you're going to buy an expensive widget, you're already primed to expect that it'll work, and that helps guide the user to a favorable conclusion. Marketing via demos at fairs is similarly the best idea. Peer pressure in public is excellent - how many people are brave enough to say in a public demo, "The clip and non-clip samples taste identical." Very few. My ex- was shockingly vulnerable to a good in-person pitch; she bought Ginsu and lots of other crap due to a well-crafted demo (when I wasn't there). But, here's the best part. Sell the clip for $75 at demos, but $100 on the website. Make the rubes (er, customers; sorry) that saw the pitch but didn't immediatly buy, pay extra for their hesitation. You also get the benefit of saying that you're offering a $100 product for $75, but only if you buy right now. Ka-ching, guaranteed sales, and 25 bucks extra from the losers that buy it via the web. (That said, I still think that the clip is crap; I'm not participating in any of the tests here, and wouldn't buy one. But gullibility still leads to gold for a canny huckster-- er, I mean marketer - sorry again). Human Bean: your last post is insulting and I won't reply to another post of yours. You have no idea about marketing. A true marketer tries to serve his/her customer's needs, not "trick" them as you suggest.

I should make one more comment on something that happened once during our taste tests. We used a bottle (can't remember which) that had a long neck and used a metal wrapper. For some reason we weren't getting a strong change. We took the metal wrapper off and had the results we expected.

In order to do this correctly, the first glass or glasses of wine must be poured without the clip. If you do it any other way, you risk the ability of finding the true results.

I would like to know in what order the wine was poured. Keep in mind the following... If you pour a glass of wine with the clip on and then pour a second with the clip off, you may not experience a difference in taste. Why? Once the clip is on that bottle, the wine will begin the change. Any wine that's inside the bottle but did not pour out will be subject to the magnetic field. Thus, both glasses poured will taste treated. Therefore, if you pour the first glass with the clip and the second glass is poured without the clip it can seem as if there's little difference in taste. Why? Because the second glass was treated in the first pour! To do this correctly, pour a glass(es) without the clip and the pour a glass(es) with the clip. If you don't taste a difference, you're in the 1%. Entertain me. Try it my way. For those who don't believe the above. There is a competitors product which was mentioned in the first few threads - it's called The Wine Cellar Express. Basically, it's a coaster. With the WCE you place a bottle on the coaster for 30 MINUTES in order for it to get treated. Why? Because the wine never flows through. No matter, the magnetic field still treats the wine. Now...you may think I'm reaching and I understand that some of you are regarded as "experts". But take a look at what Mary Ewing Muligan, a certified Master of Wine had to say about the Wine Cellar Express. I tested this "magic" coaster by opening a few bottles of wine and tasting each before it was subjected to the coaster's magnetic field, and afterward. The wines that spent half an hour on the coaster were noticeably softer and less dry than those tasted right out of the bottle. Any grainy texture of tannin that the wine had was barely perceptible after treatment. Courtesy: Daily News, NY. About: Mary Ewing-Mulligan, president of the International Wine Center ( www.learnwine.com ) is the only American woman who is a Master of Wine. This title represents the highest level of knowledge and proficiency in the wine trade. Qualification as a MW is so rigorous that there are only 217 Masters of Wine in the world, and only 18 in America. Maybe she's a crackpot like me? We have a Wine Clip on its way to her.

$79???? Now I'm with NeroW. I want a wine clip! SethG, we're not going to get one. 72 hours before the price increase. get it now for $49 www.thewineclip.com *hey, if you don't like it you can always return it for a refund