Well from reading these comments I would like to ask you what you think is good chocolate? Because I have tried the Z-Carb bar and it's good especially for a no carb, no sugar, no laxative bar. How can you beat that pleasure for diabetics, atkin's dieters, and people who just don't feel guilty. Expecially when all the rest taste like death. I have done a taste test on all of the bars mention and personally none compare. Now in terms of the chocolate aspect, it does use real chocolate and it's the first ingredent on the package which would, I assume, makes it taste better than the others. How do I know it's real chocolate, well Chocolate Liquor is the chocolate taste in every chocolate bar including gourmet chocolate and cocoa butter is what gives it the mouthy creamy feel, those are the only two ingredients that make up chocolate(not cocoa nibs like some chocolate companies like to boast about having which is really just cheap). White chocolate only uses cocoa butter that is why it's not the color of milk or dark chocolate. Splenda is used as a sugar replacement meaning it still tastes sweet, have you ever tried a diet hansen's soda? Erythirtol is also a natural sugar replacement. Inulin is a derivative of the chicory root so it's a natural fat or sugar replacement for a chocolate bar minus the nasty effects of maltitol, aka the laxative effect. So show me the fakeness? Sure if you don't like the peanut butter addition you can choose the almond flavor which I prefer and takes away all the "bad" oils. As for the At Last bar, it tries to do the same thing but once again the first ingredient isn't chocolate so it will taste that way. I mean ingredients do speak for themselves, almost none of the others can say that chocolate is their first ingredient.