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When you need to buy kitchen tools or equipment, do you ever turn to or follow the recommendations that magazines give on what to buy. I know Cooking Illustrated, Real Simple, Consumer's Reports, and probably other mags like Gourmet or Food and Wine, all provide that service. I was reading Consumer's Reports, and I couldn't help noticing that their recommendations for certain products were very different from Cooking Illustrated. In CI, they highly recommend Da Vinci Olive Oil but CR rates that brand poorly. They're both magazines that don't accept advertising, so none of that should influence their decisions but they made totally different recommendations.

Does advertising really affect the recommendations that other magazines make?

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